Sunday, 17 June 2012
Wednesday, 13 June 2012
BRANDING...Case Study of a Sea food Restaurant Business
For me
branding of product or service is like developing an instincts or
awareness among its consumers for successful positioning of the same in the
widely distributed market. Branding involves beautifully crafted
tagline, face value, involvement of celebrities, tricky USPs and many more. I
would cover branding of all major business houses without concentrating on the products
or service's financial feasibility, business expansion and expenses incurred
for marketing. This month my target would be FOOD and Beverages Industry.
Unique Selling Proposition is one of the important branding tools that make
deep impact over majority range of a well distributed market. For example check
out the USP of Domino's Pizza: "You
get fresh, hot pizza delivered to your door in 30 minutes or else it's
free."
My new venture includes an example of a restaurant
dealing with sea foods. Check it out........... A restaurant specializing in
Sea foods must carefully deal with the marketing of its service. A
Sea front location, abundant availability of fresh sea foods,
a trust worthy chef would not grab your customer's attention. An efficient
marketing strategy must be drawn to reach your customers. At all major sea
destinations, the sea food restaurants, hotels and street vendors have piled up
leading to huge competition. Emerging out of all of them you have to prove
yourself as best. Such businesses don’t go
for aggressive advertising. Due to local presence they have to
advertise in a local level. Apart from reference marketing the owners
must go for certain personal level advertising attracting foreign tourists to
your Restaurants. A brochure or business card can work wonders. You can
distribute them in handy. While preparing a brochure you must
be careful regarding maintaining its originality, unique purpose,
USP, tagline, logo, background theme and many other aspects that lead
towards a perfect market positioning of your service. Only attractive designs
won't work, it should also include professionalism and catchy USPs
and tagline.
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